---
title: "WRITER at work: Empower your whole team to create content with brand integrity"
description: We're excited to show you what's new at WRITER. Join Ben and Ryan for a live demo webinar where we'll walk through three of our latest features that make it easier to create great content, stay organized and efficient in WRITER, and maintain your brand voice across everything your team produces.
---

 Webinar | June 9, 12 PM ET

![WRITER AT WORK](https://go.writer.com/hs-fs/hubfs/WRITER%20AT%20WORK.png?width=783&height=107&name=WRITER%20AT%20WORK.png)

Empower your whole team to create content with brand integrity

Bake your brand standards, messaging, and voice directly into your AI outputs.

[Register now](https://go.writer.com/writer-at-work-may/?hsLang=en)

![WRITER AT WORK - Hero - Skills (2)-1](https://go.writer.com/hs-fs/hubfs/WRITER%20AT%20WORK%20-%20Hero%20-%20Skills%20(2)-1.png?width=1410&height=942&name=WRITER%20AT%20WORK%20-%20Hero%20-%20Skills%20(2)-1.png)

AI makes it easy to create content fast. But the standards and judgment behind great marketing are hard to scale. We're talking about the distinct voice you've crafted, the nuances of your product messaging, the terminology you know to use, and the precise edits you make instinctively. When anyone can generate content in seconds, you inherit the cleanup work from generic AI output.

In this 30-minute webinar, we’ll show you how to make your marketing judgment executable. Think of it like a cooking show: we'll walk you through the exact ingredients you need to build a scalable, brand-aligned AI system for yourself and your teammates.

You’ll see how to:

- Set up the ingredients: Configure **Voice profiles**, encode your messaging and formats in **Skills**, and provide WRITER the right context via **Knowledge** and **Connectors**.
- Combine them in everyday workflows: Apply these building blocks to routine marketing tasks to get higher-quality drafts that require far less editing.
- Distribute the knowledge: Share these systems across your team so anyone can represent your brand with integrity, even if they aren't on the content team.

Join us to see how you can reduce the manual editing phase and keep your entire team on-brand.

**This session is built for:**

- Marketers, sales professionals, and business teams who want practical AI workflows without the technical complexity
- People working in companies with IT and regulatory requirements
- Anyone looking to automate repetitive tasks while staying on-brand and meeting security standards
- Both beginners exploring AI for the first time and power users ready to level up their automation game

Watch the recording.

## Featured speakers

##### Ben Popper

Director, Content 

![team-logo](https://go.writer.com/hs-fs/hubfs/team-logo.png?width=147&height=48&name=team-logo.png)

##### Alaura Weaver

Director, Enterprise Content

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