---
title: "Lessons from CMOs: Building an agentic AI strategy | WRITER"
description: Marketing leadership requires strategic AI orchestration. This exclusive resource equips to marketing execs with practical frameworks.
image: https://go.writer.com/hubfs/2025-2%20Compliance%20office%20hours%20%E2%80%93%20Video%20thumbnail%20(16).png
---

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 new resource!

# Lessons from CMOs: building an agentic AI strategy

---

## Real results. Real use cases. Real ROI.

Your CEO wants AI ROI. Your team is testing tools. Competitors are moving fast. You need to find which AI use cases bring real value, while managing compliance, governance, and the risk of generic AI output. You know AI can transform marketing. **You just need to know how to orchestrate it strategically.**

Take it from **Andrew Strickman, CMO of New American Funding**. Two and a half years ago, he walked into one of the most regulated industries—mortgage lending—with a mandate to rewire marketing with AI. He had to navigate IT security, legal compliance, and a team that needed empowerment, not replacement.

Today, his operation **produces 25% more content**, **cuts editing time by 90%**, and **scales one editorial piece across 25 social channels**—all while winning industry awards for creative excellence.

Andrew's success wasn't luck—**it was strategic orchestration.** That's why we've packaged his complete implementation story alongside a strategic framework guide with 6 proven AI use cases for marketing teams. 

### Start orchestrating AI

 What's inside:

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## 6 proven marketing use cases

Discover how agentic AI can solve for campaign automation

## Interview with Andrew Strickman

Andrew shares how he scaled content production 25%   
 while maintaining compliance in a highly-regulated industry

## Theory + practice

See exactly how the frameworks work in real world execution,   
from navigating compliance to achieving measurable productivity gains

## Adoption

#### is the biggest barrier to becoming an AI-first enterprise

Power struggles, conflicts, silos, and even sabotage — tensions are rising as AI transforms workflows and challenges existing power dynamics.

![](https://go.writer.com/hubfs/bg-pattern.png)

#### An overwhelming majority of executives face adoption challenges 

71% of execs report adoption challenges and over a third say it’s been a massive disappointment. Meanwhile, nearly half of employees had to figure out AI on their own.

#### AI is creating tension between IT and other lines of business

 There’s significant misalignment over who owns the AI strategy. Collaboration between IT and business leaders is critical, yet 72% of executives say AI solutions are being developed in a silo.

#### AI champions are crucial to accelerate and enhance adoption

 More than 1 out of every 4 employees using AI consider themselves a champion. And 95% of champions are already building tools for their companies or are eager to start.

## Who we surveyed

Company size

Seniority

Industry

10K+

11%

5K–9,999

13%

1K–4,999

38%

100–999

38%

C-suite

50%

Manager

21%

Employee

29%

Finserv

32%

Tech

27%

Healthcare

23%

Retail/CPG

18%

![](https://go.writer.com/hubfs/2026-01%20offer%20linkedin%20ad%201080x1080%20(1).png)

## Get the proven playbook + real CMO insights

Get the AI orchestration playbook delivering 25% more content and 90% faster workflows—before your competitors figure it out.

Download the guide

## Test

### Question

f generative AI was the spark, agentic is the engine. And our updated guide gives business leaders a blueprint to move beyond simple prompts and personal productivity.

© 2026 WRITER

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