The Forrester Total Economic Impact™ study

333% ROI with WRITER

The cost savings and business benefits of WRITER

Across the enterprise, employees are bogged down by time-consuming, repetitive work — the perfect job for AI. There's real opportunity to build human-centric use cases that tackle mission-critical processes. But without the right infrastructure, organizations struggle to build, scale, and supervise AI agents. It requires a purpose-built foundation to support enterprise-wide deployment and adoption.

Commissioned by WRITER in April 2025, the Forrester Total Economic Impact™ (TEI) Study helps you weigh benefits and costs of the our end-to-end enterprise AI platform.

 

Vector 631 (1)

 

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Includes

#1

WRITER helps organizations save across marketing, content compliance, and onboarding. 

months

< 6

for WRITER customers to recoup the cost of their investment. 

Net benefits

$12m

Even after costs, WRITER delivers strong ROI for the enterprise. 

Adoption

is the biggest barrier to becoming an AI-first enterprise

Power struggles, conflicts, silos, and even sabotage — tensions are rising as AI transforms workflows and challenges existing power dynamics.

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Learn how WRITER transforms content operations, reduces agency costs, and enhances compliance.

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An overwhelming majority of executives face adoption challenges 

71% of execs report adoption challenges and over a third say it’s been a massive disappointment. Meanwhile, nearly half of employees had to figure out AI on their own.

AI is creating tension between IT and other lines of business

There’s significant misalignment over who owns the AI strategy. Collaboration between IT and business leaders is critical, yet 72% of executives say AI solutions are being developed in a silo.

AI champions are crucial to accelerate and enhance adoption

More than 1 out of every 4 employees using AI consider themselves a champion. And 95% of champions are already building tools for their companies or are eager to start.

Who we surveyed

10K+

11%

5K–9,999

13%

1K–4,999

38%

100–999

38%

C-suite

50%

Manager

21%

Employee

29%

Finserv

32%

Tech

27%

Healthcare

23%

Retail/CPG

18%

 

“I purposely only have a one-year plan instead of a three-year plan. That’s because of the pace of innovation. Every day, something new is released. For Writer, our next step is integrating AI into where we already work — connecting it to more of our data to drive better outcomes and integration with tools we already use.”
 

 

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Learn how to break down silos, navigate tension, and activate champions to unlock the transformative potential of AI at work

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